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I led the presentation design, UI design, and design research to develop an AI-driven solution that streamlined the design process for Hyster-Yale in the Northwestern Kellogg Design Challenge (KDC), under NDA.

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I led the presentation design, UI design, and design research to develop an AI-driven solution that streamlined the design process for Hyster-Yale in the Northwestern Kellogg Design Challenge (KDC), under NDA.

Hyster-Yale

  • Brief

  • Secondary Research

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  • User Interviews

  • Key Findings​

  • Insights

  • Prototyping

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  • Final Solution

  • Presentation 

  • Reflection

Our Northwestern Design team collaborated with the Kellogg School of Management to form Team Medium for the Northwestern Kellogg Design Challenge (KDC). Sponsored by Hyster-Yale, we were selected from 40 teams to participate in the competition.

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TEAM MEDIUM

We began our initial research by examining Hyster-Yale's implementation process to understand the current procedures and identify existing gaps.

DESIGN PROCESS

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PLANNING         REQUIREMENTS       VERIFICATION        VALIDATION      PRE-PRODUCTION        CLOSING

I then conducted two of the six qualitative interviews to explore common issues in the design process, which allowed me to create our persona and journey map to better understand user experiences.

USER PERSONA

USER PERSONA

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JOURNEY MAP

After designing the persona and journey map, our team organized the findings in a 2x2 matrix and distilled them into actionable insights.

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NEW PRODUCT DILEMMA MATRIX

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INSIGHTS

Upon defining the design challenge, we utilizedour insights to brainstorm a range of ideas, exploring different approaches before selecting the best concepts to prototype and refine.

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PROTOTYPE BRAINSTORMING

After prototyping, I helped design our final solution, created the pitch deck presentation, and presented it to Hyster-Yale, navigating two rounds of evaluation.

FINAL PRESENTATION 

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INTRODUCTION         USER PERSONA      JOURNEY MAP          RESEARCH       FINAL SOLUTION           CLOSING

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INTRODUCTION

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USER PERSONA

+ JOURNEY MAP

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RESEARCH

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FINAL SOLUTION

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TEAM MEDIUM PRESENTING TO HYSTER-YALE

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TEAM MEDIUM WITH HYSTER-YALE

  • WINNING RECOGNITION:                                                                                                                         Our team placed second in the Kellogg Design Challenge, winning $5,000 and beating     12 teams, demonstrating our ability to collaborate under pressure and deliver a compelling, human-centered solution.

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  • COLLABORATIVE BRAND DEVELOPMENT:                                                                               Partnered with a diverse team to refine a brand’s identity, leveraging unique perspectives to create impactful solutions for Hyster-Yale while honing time management and problem-solving skills.

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  • REFINED DESIGN APPROACH:                                                                                                             Gained experience balancing feasibility, desirability, and viability in design, integrating a business-focused perspective through collaboration with my multidisciplinary team.

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